The goal of this project was to rebrand French Paper Company and create a paper sample book. From the creative brief: "We want people to be inspired by the brand and go through a visual experience when looking through the paper sample books. They will showcase the beauty and importance of a good paper choice". This three-part group assignment included rebranding and creating guidelines for French Paper Company, constructing a paper sample booklet that inspires creativity, and creating a GIF that introduces the world to the new brand. 

See full creative brief here

Digital Design
December 2018

I created the brand guidelines for French Paper, including the new logo. When brainstorming, I tried to think of things that can be made solely with paper. Origami came to mind because its all about paper to create something new. I chose the logo to be a paper boat because I wanted to emphasize the environmentally friendly side of the company and their use of hydraulic energy. The colors I chose are in line with the current trend of bright and contrasting color palettes. I wanted the guidelines to have a welcoming voice and be fun to read. To accomplish this, I included filler pages with quotations and images to break up the information and make it more interesting. 

Print
8" x 7.5"
December 2018

The following part of the project involved creating a paper sample book to send out to potential customers to enable them to see and feel French Paper collections. We were encouraged to make the book as creative as possible. It did not have to be a typical sample book. We chose to highlight the Glo-Tone collection because it was bright. The vivid colors also reminded us of origami paper. We decided to play off our logo by creating an origami how-to book to encourage customers to touch and interact with the paper. This book is currently in the process of being graded, so there will be more pictures to come. In the meantime, you can view the PDF here. 

This is the GIF that my group member created to complete the project. The goal was to introduce the new branding for French Paper.